Wednesday, February 22, 2012
Balmy winter brings plenty of economic surprises

By JONATHAN FAHEY, AP Business Writer

NEW YORK (AP) - Out of a relatively balmy winter have sprung some economic surprises. People have more cash in their pockets because they aren't turning up the thermostat. Airlines don't have to de-ice planes or battle blizzards. And shoppers are finding great deals on coats and boots.

But there are also disappointments. Merchants are stuck with unsold shovels and snow blowers. Drugstores say customers aren't buying cold medicine or getting as many flu shots.

The weather has been so mild that at some hardware outlets, rakes are flying off the shelf, and grass seed is outselling ice-melting salt.

"I haven't seen this mix of sales since I can remember," said David Ziegler, whose family owns nine Ace Hardware stores in the northwest Chicago area. "They're buying rakes ... just because it's warmer and people are not holed up."

Coats are the biggest headache. They take up a lot of space, and they are expensive, so big markdowns hurt the bottom line more. Stores are discounting coats by 70 percent on average, and many are slashing prices on entire coat departments.

"Stores can't get rid of the outerwear fast enough," said Scott A. Bernhardt, chief operating officer of Planalytics Inc., a research firm that uses weather patterns to advise stores what they should buy to sell to customers.

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LAST MONTH'S WEATHER-DRIVEN DEMAND SNAPSHOT: January 2012

What is Weather-Driven Demand?

Events

Tuesday, Feb 28, 2012
Planalytics Breakfast in Bentonville
Wednesday, Feb 29, 2012
Planalytics Lunch & Learn (Dallas)
Thursday, Mar 1, 2012
Commodity Classic
Wednesday, Mar 7, 2012
Planalytics Lunch & Learn (Atlanta)
Tuesday, Mar 27, 2012
LONDON Lunchtime Learning Session

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