BERWYN, PA, March 18, 2010 – Planalytics Inc. announced today that Rite Aid Corporation, a leading U.S. drugstore chain, has subscribed to its Business Weather Intelligence^® Platform. Rite Aid is utilizing Planalytics’ Consumer InsightsSM service to analyze, quantify and manage the weather’s impact on store traffic and demand for select product categories.

Planalytics’ weather-driven demand forecasts identify when, where and how much weather will influence demand for specific products, enabling clients to effectively align inventories with sales opportunities in individual regions or markets. For Rite Aid, this intelligence assists with planning and distribution decisions for everyday consumables like bottled water and fitness drinks to a range of seasonal categories including cough/cold, snow removal, fire logs, heaters, charcoal and fans.

About Planalytics Inc.
Planalytics Inc. is the singular global source of Business Weather Intelligence – the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit www.planalytics.com.