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Snowstorm cuts into sales, may mean stronger week |
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By Associated Press
The snowstorm that blanketed the East Coast, closing malls and snowing in shoppers, spelled trouble for retailers, but elsewhere in the country stores saw a strong turnout on the last weekend before Christmas.
Eager to win business from snowed-in easterners, retail Web sites including Macy’s and J.C. Penney offered free express shipping Sunday. Traffic to retail Web sites spiked all weekend. Elsewhere in the country, crowds looking for discounts found some, but far less than the 60 to 70 percent off sales they wanted.
"Super Saturday" usually accounts for $15 billion worth of sales nationwide, according to Scott Bernhardt of weather research firm Planalytics. Stores missed that number this year, but Bernhardt still wasn’t sure by how much.
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