Planalytics Inc. announced today that Cott Beverages Ltd. (“Cott UK”) has subscribed to Planalytics’ Consumer InsightsSM Platform. Cott UK, a subsidiary of Cott Corporation, one of the world’s largest non-alcoholic beverage companies, is using the service to analyze and plan for weather’s impact on consumer demand for its products.
Planalytics, through its Weather-Driven Demand (WDD) indices, quantifies how much the weather alters consumer buying behaviour for specific drink categories. Planalytics WDD indices identify by location, by week and by product how much weather will strengthen or weaken demand up to a year into the future. Armed with this information Cott UK is able to more effectively project variations in sales volumes and make production, distribution and pricing decisions that maximise sales and better align inventories with demand levels.
“Weather is a very large factor for a company with a product portfolio that includes waters, soft drinks and teas,” said Tim Morris, Managing Director of Planalytics’ European Operations. “Certain weather conditions will definitely trigger or dampen a shopper’s need for different beverages and Planalytics Business Weather Intelligence helps Cott UK better prepare its business for these demand variations.”
About Cott Corporation
Cott Corporation is one of the world’s largest non-alcoholic beverage companies and the world’s largest retailer brand soft drink company. With over 2,800 employees, the Company operates bottling facilities in the United States, Canada, the United Kingdom and Mexico. Cott markets non-alcoholic beverage concentrates in over 60 countries around the world.
About Planalytics Inc.
Planalytics Inc. is the singular global source of Business Weather Intelligence® – the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit www.planalytics.com.
|
