Planalytics Inc. will host its next Business Weather Intelligence Symposium on Tuesday, September 23, 2008 at Citizens Bank Park in Philadelphia. At the Symposium, Planalytics clients will share the benefits of incorporating weather information into their analyses, planning and tactical business decisions. The lineup of speakers includes: Paul Sikes, Ace Hardware; Brett Schneider, Charming Shoppes; Terri Hulesch, MTD Products; Adam O’Hara, Subway Franchise Advertising Fund Trust; and Mike Metcalfe, a 30-year shoe industry veteran, recently retired from Clarks.

“In a down economy, companies are finding that weather matters more than ever,” commented Scott Bernhardt, Chief Operating Officer for Planalytics. “Consumers have less discretionary dollars and are buying closer to need – a need that is often triggered by weather conditions. Our clients will share how they have used weather intelligence to prepare for variations in store traffic and product demand and how this has enabled them to capture a greater share of shoppers’ wallets while effectively managing inventories, cash flow and other expenses.”

The Symposium will provide attendees with strategies for capitalizing on weather-related opportunities, proven methods for improving preseason planning and examples of the tactical adjustments (in marketing, distribution, staffing and elsewhere) that companies can make to increase sales, preserve margins or lower costs. Each speaker will share how they have successfully applied Business Weather Intelligence to specific products or services. The event will illustrate how the impact of weather on consumers can be isolated, quantified, projected and managed through Business Weather Intelligence tools and services.

The Symposium begins at 3:00 pm, after which the attendees are invited to attend the Philadelphia Phillies game against the Atlanta Braves, beginning at 7:05 pm. Planalytics will provide food and beverages. There is no cost to attend, however registration is required due to limited seating. To register for the Symposium or for more information, please visit www.planalytics.com or call Joe DeRugeriis at 610-407-2902.

About Planalytics Inc.

Planalytics Inc. (www.planalytics.com) is the singular global source of Business Weather Intelligence® – the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.