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Harvey Milling Company Selects Planalytics for Agricultural Business Weather Intelligence |
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April 15, 2008
Planalytics, Inc. announced today that Harvey Milling Company, a full-service agricultural products retailer based in Carson City, MI has licensed its WeatherImpactSM suite of Business Weather Intelligence® tools and analysis services.
“Weather impacts every aspect of our business”, stated Jim Sheppard, Marketing & Sales Manager for Harvey’s Agricultural Solutions. “From the farmers and dairy producers who buy our seed and feed to the folks here in town who buy plants for their backyard gardens, weather is a common denominator. Planalytics’ ability to provide timely and relevant weather insights that are specifically focused on our business,” Sheppard continued, “will enable us to serve our customers better by having the right products available at the right time to meet their needs.”
Among the tools licensed by Harvey’s is PestMonitorSM which allows users to track specific weather conditions that are conducive to insects and major crop diseases. “University researchers have determined that certain combinations of temperature and moisture can promote insect activity and diseases that affect plant health”, commented Jed Lafferty, Managing Director of Planalytics Life Sciences. “By marrying our 10-day, hourly weather forecasts with University pest prediction models, we can provide alerts that Harvey’s field staff can use with their customers to identify areas of potential risk. And do so with sufficient time to take the appropriate action.”
In addition, Harvey’s and Planalytics are working to identify other applications of weather intelligence that would benefit producers. “Many of our customers are dairy farmers”, said Sheppard. “Using Planalytics historic weather data we were able to show a correlation between hot weather and milk production… something our folks have long suspected but have never been able to quantify before. We intend to use this information with some of our suppliers to provide the appropriate feed rations and mechanical solutions to help our dairymen deal with the potential of heat stress before it affects their cows’ production.”
About Harvey’s Milling Company
Located in Carson City, MI, Harvey’s Milling Company can trace its roots to 1860 when the original mill structure was built along Fish Creek. Today, what once served as both a flour mill and saw mill now stands as a symbol of Harvey’s commitment to the neighboring community. Harvey’s mill, now used to blend various animal feeds, is the oldest structure in Carson City. With over 40 employees, the company is one of the few surviving and prosperous independent agricultural retailers in Michigan and operates fertilizer, seed, crop protection and custom application businesses in addition to feed under the Harvey’s Agricultural Solutions brand.
About Planalytics, Inc.
Planalytics, Inc. is the singular global source of Business Weather Intelligence– the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics Life Sciences has the tools and resources to assist companies involved in all aspects of food and fiber production... from crop inputs (seed, fertilizer, and crop protection) to food distribution, brokering, and retail.
For more information, visit http://www.planalytics.com.
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