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Subway Franchisee Advertising Fund Trust Selects Planalytics |
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February 13, 2008
Planalytics Inc. announced today that SFAFT, Inc., the Subway Franchisee Advertising Fund Trust, has licensed its Business Weather Intelligence® Platform. SFAFT will utilize Planalytics’ tools and services to identify how weather impacts sales.
Through the Business Weather Intelligence Platform SFAFT receives Planalytics Alerts, email notifications ahead of hurricanes and other significant weather events and, Planalytics VisionSM, an 18-month outlook, highlighting periods of opportunity and risk for strategic planning purposes. With Planalytics DirectAccessSM, SFAFT is also able to access, down to the zip code level, historical weather data including normal temperatures, days of precipitation and comparisons to previous years.
About SFAFT, Inc.
The Subway Franchisee Advertising Fund Trust or SFAFT governs advertising. SFAFT functions independently of Doctor’s Associates Inc., which is the franchisor of the SUBWAY® business franchise concept, and its affiliates. SFAFT manages funds contributed by SUBWAY® franchisees. It was established to create advertising and marketing programs that are designed to build restaurant sales and promote the system’s image.
About Planalytics, Inc.
Planalytics Inc. is the singular global source of Business Weather Intelligence® – the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit www.planalytics.com.
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