January 15, 2008 Planalytics Inc. announced today that Casual Male Retail Group, the premier operator in the mid price and high end of the big and tall market, has renewed its Business Weather Intelligence® license.
Planalytics Business Weather Intelligence analyzes and isolates the impact that weather has on shoppers. This includes providing insights that enable retailers to make decisions that take advantage of increased sales opportunities, preserve margins or more effectively align merchandising and marketing programs. Casual Male Retail Group receives Planalytics Executive WeatherBriefSM, a weekly report delivered from the Business Weather Intelligence Platform, to gain a perspective of how weather affected sales across different locations and specific merchandise categories during the previous week. The report also highlights areas of opportunity and risk over the next two week period.
“Changes in weather will affect Casual Male’s store traffic, sales and performance,” stated Scott Bernhardt, Planalytics’ Chief Operating Officer. “Planalytics gives Casual Male an edge, allowing them to understand the weather influence and take actions to address it in the most effective manner.”
About Casual Male Retail Group
Casual Male Retail Group, Inc., the largest retailer of big and tall men's apparel with retail operations throughout the United States, Canada and London, England, operates 471 Casual Male XL retail and outlet stores, 26 Rochester Big & Tall stores, and a direct-to-consumer business which includes several catalogs and
e-commerce sites. The company is headquartered in Canton, Massachusetts, and its common stock is listed on the Nasdaq Global Market under the symbol "CMRG."
About Planalytics
Planalytics Inc. (www.planalytics.com) is the singular global source of Business Weather Intelligence® – the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.
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